A brand name was needed for the display of Fuller's first architectural model, later to be known as the
Dymaxion house, at the
Marshall Field'sdepartment store in Chicago.
In order to invent a word, a wordsmith hired by Marshall Field's spent two days listening to Fuller and trying to get a feel for the type of language he used. He then played with syllables from typical Fuller words, until he and Fuller agreed on the word "Dymaxion".